Challenge

To create a website that adds value to the printed product (EdmontonLife Magazine), to re-enforce the branding of the printed product, encourage and reinforce advertising and sales campaigns, garner online readership through distribution of electronic newsletters and interactive feedback components, extend reach to potential readers who may otherwise not be able to receive the printed version of the Edmonton Life Magazine, enhance circulation by allowing visitors to subscribe online and facilitate ideas for improving via reader feedback components.

Description

Edmonton Life delivers engaging editorial content that captures the energy, passion and spirit of Edmonton in an eclectic, irresistible package. It showcases the people, places, issues and events that make our city unique and is already expanding with additions like GoDining.ca.

Approach

The approach to this site utilized: XHTML, JavaScript, ASP, SSL, and Flash.